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The makers of a "casual sex matchmaking app" called Bang With Friends are facing legal action over its name from games studio Zynga. The app, which launched in January, alerts Facebook friends who express mutual interest in a sexual encounter.

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Zynga likes casual games: the social games publisher's mobile growth has been fuelled by the popularity of Words With Friends and related titles. It's much less keen to be associated with casual sex, however. The company is suing fellow US firm Bang With Friendswhich makes an app for Facebook and smartphones claiming to be "the anonymous, simple, fun way to find friends who are down for the night". According to BloombergZynga's lawsuit claims that the startup "selected the name 'Bang With Friends' for its casual sex matchmaking app with Zynga's game trademarks fully in mind" when it launched in January as a Facebook-connected website. Zynga isn't the first dispute for the startup over the nature of its business. Within days of the release of its iPhone app, Apple had removed it from its App Storeand it has yet to return.

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Zynga sues bang with friends 'casual sex' app for trademark infringement

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